Case Studies
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Flourish Your Brand
Jazmine Rachel Creative
The Challenge
Jazmine Rachel Creative faced the challenge of starting a new business without knowing where to begin. She needed advice on creating a digestible and multilayered brand name that she could build upon in the future. Additionally, Jazmine wanted to develop a brand identity that showcased her personality and versatility as a choreographer. To fully launch her brand, she also required a website that introduced who she is, what she offers, and allowed clients to book her services online.
What We Did
To address Jazmine's needs, we provided a comprehensive approach. We started with brand naming to create a memorable and future-proof brand name. Following this, we designed a unique logo that represented her brand's identity. Our business development advisory services guided her through the initial steps of starting her business. Finally, we designed a landing page that effectively introduced Jazmine Rachel Creative, detailed her offerings, and included functionality for clients to book services online.
Results
As a result of our efforts, Jazmine Rachel Creative now has a strong foundation for her business. She has a distinctive and versatile brand name, a professional logo, and a cohesive brand identity that highlights her personality and skills as a choreographer. Her new website not only introduces her to potential clients but also provides a seamless booking experience, setting her up for future growth and success.
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1
Campaign Website Design
McQueen for Georgia
Challenge
McQueen for Georgia needed a campaign website to support their preliminary election efforts. The client required a platform to highlight the candidate’s background, key causes, and policy positions. Additionally, the website needed to facilitate donations and volunteer requests, providing a streamlined and engaging user experience to garner support and mobilize volunteers.
What We Did
To address these needs, we designed a comprehensive and visually appealing campaign website for McQueen for Georgia. The website featured several key elements essential for the campaign's success. We organized a section that introduced the candidate, highlighting her biography, professional achievements, and personal story to help voters connect with her on a personal level. Detailed pages outlined her key causes and policy positions, allowing visitors to understand her platform and vision for Georgia. We integrated a secure and user-friendly donation system, making it easy for supporters to contribute to the campaign. A dedicated section for volunteer sign-ups was created, with clear calls-to-action encouraging visitors to get involved. Finally, we ensured the website was fully responsive and accessible on all devices, providing a seamless experience for all users.
Results
The launch of the McQueen for Georgia website provided the campaign with a vital digital presence. The site effectively communicated the candidate’s message and goals, which was crucial for building support and trust among potential voters. The donation integration saw an increase in campaign contributions, while the volunteer request section facilitated a growing number of volunteers ready to support the campaign. Ultimately, the website was a fundamental piece in helping her win the preliminary election for the Democratic ballot, amplifying her reach and impact significantly.
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CASE STUDY #
3
Video Marketing
Liv In The Moment Events
Challenges
Liv in The Moments Events faced difficulties capturing prospects' attention at wedding and event expos, leading to missed opportunities for building trust and emotional connections with potential clients. Despite having a magnificent website, it wasn't enough to secure bookings. As an event planner, Olivia was constantly multitasking, making it impossible to capture behind-the-scenes footage herself. She needed someone to record BTS footage for social media and promotional use to showcase her ability to transform a blank slate into a jaw-dropping venue.
What We Did
To address these challenges, we began by creating a Promotional Video Advertisement for Liv in The Moments Events. This video introduced her business, highlighted her services, and emphasized why people should book her for their special events. We collaborated with Olivia to develop an engaging and informative script for the voiceover, using Beyoncé's "Party" as the background audio to set the right ambiance and tone. The video combined visuals from previous events and stock footage to create a dynamic and compelling narrative.
Following this, Olivia booked us to shoot and record behind-the-scenes footage at her weddings and special events. We developed event recap reels that showcased her vision coming to life, featured client testimonials, and incorporated trending video styles. These reels highlighted the transformative process and the exceptional quality of her events.
Results
The Promotional Video Advertisement significantly increased foot traffic to her vendor booths and led to a rise in inquiries on her website. The video not only added an intriguing visual component but also provided additional SEO benefits, enhancing her online visibility. The behind-the-scenes footage and event recap reels successfully showcased Olivia's talent, building trust and emotional connections with potential clients, ultimately leading to more bookings.
Social Media and Video Content Design
Trinity First Realty Services
The Challenge
Trinity First Realty Services faced significant challenges during the COVID-19 pandemic, struggling to grow their audience on Instagram and YouTube. The real estate agent needed a solid brand identity and strategy to effectively capture her target audience and stand out in a competitive market. Without professional branding and a clear strategy, her efforts to engage with potential clients and followers were falling short.
What We Did
To address these challenges, we implemented a comprehensive approach. First, we designed custom, professional-quality social media templates for consistent and engaging Instagram posts. Next, we created a cohesive YouTube branding package, including a video intro, outro, and channel banner, to elevate the channel's visual appeal and professionalism. Finally, we developed a tailored social media strategy to enhance her online presence, increase engagement, and attract her target audience. This strategic plan included content scheduling, engagement tactics, and targeted campaigns to drive growth.
Results
Our efforts resulted in a significant transformation for Trinity First Realty Services. The new branding and custom graphics elevated her social media identity from amateur to professional, establishing a consistent and appealing brand image. The YouTube banner and custom social media templates have been successfully used for over three years, maintaining her professional online presence. The strategic approach led to increased engagement on both Instagram and YouTube, helping her grow her audience and establish a strong online presence. By partnering with us, Trinity First Realty Services achieved a professional, cohesive, and engaging brand identity that resonated with their target audience, ultimately leading to sustained growth and success.
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4
Influencer Development Program
Humanity Speaks
The Challenge
Humanity Speaks faced several key challenges: a lack of clear brand identity and messaging, low social media following, and inconsistent posting. Additionally, there was a need for improved marketing strategies to increase engagement and followers. The client also sought to enhance the quality of their video content and overall social media presence.
What We Did
To address these issues, we enrolled the client in our Influencer Development Program. We began by developing a comprehensive brand positioning strategy, followed by creating a tailored social media strategy. A content audit was conducted to introduce brand cohesiveness and engaging text overlays. We also performed a competitor analysis and researched upcoming opportunities for brand growth. Monthly brand strategy sessions were held to ensure continuous improvement. Furthermore, we optimized the client's profile and messaging to better reflect their brand identity.
Results
As a result of our efforts, Humanity Speaks experienced a 20% increase in social media following. The client also gained the confidence to post consistently on both platforms, which contributed to enhanced overall engagement and follower interaction.
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5
Launch N Flourish
Grant Sullivan Interiors
The Challenge
The interior design client faced several challenges in establishing their business. They needed to create a brand identity and had no online presence. They wanted an easier way to book clients and lacked a social media strategy. Additionally, they did not know how to legalize their business with the Secretary of State in Texas.
What We Did
To address these challenges, we provided comprehensive support specifically tailored to the interior design industry. We developed a logo and a cohesive brand identity, including brand colors, to establish a strong visual presence that reflected the client's unique design aesthetic. We offered business development advisory services to guide them on how to set up their business with the Secretary of State in Texas. Our team designed and developed a user-friendly website that showcased their portfolio and facilitated easy client booking. We also created social media content templates and provided brand consultations to ensure a consistent and effective social media strategy. Furthermore, we designed a custom email signature to enhance their professional communication.
Results
Our efforts resulted in the successful establishment of a strong brand identity that is now consistently used across all platforms. The new website provided an efficient and professional way for clients to book services online, significantly improving the client's operational efficiency. It also served as a stunning showcase for their interior design portfolio, attracting new clients. The tailored social media strategy and content templates led to an engaging and cohesive online presence, highlighting their design expertise and aesthetic. The client's business was successfully legalized with the Secretary of State in Texas, ensuring they operate within legal parameters. Overall, these improvements have positioned the interior designer for sustained growth and success in their industry.
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6
Flourish Your Brand Package + Brand Management
Precision Auxiliary Corps
The Challenge
Precision Auxiliary Corps faced multiple challenges. They needed a new website, a social media revamp, engaging promotional content, and ongoing social media marketing support. Additionally, there was a crucial need to increase enrollment in their programs.
What We Did
To meet these needs, we implemented a multifaceted approach. We began with web design and development to create a modern, user-friendly website. We then cleaned up their social media pages by removing selfies and personal content, ensuring a professional and cohesive online presence. To enhance engagement, we shot and recorded behind-the-scenes (BTS) content for the website, social media graphics, and reels. We also ran targeted social media ads and created promotional video content. Furthermore, we provided outreach and ongoing creative direction for social media marketing.
Results
Our efforts led to significant positive outcomes for Precision Auxiliary Corps. They experienced an increase in social media following and enrollment. The new website provided a professional online presence, which is crucial for a dance company to showcase their offerings, attract new talent, and allow potential clients to easily book services. We successfully outsourced dancers and former baton twirlers, enhancing their team. Additionally, our research and outreach efforts helped secure performance opportunities in the metro Atlanta area, thereby increasing the organization's brand awareness.
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